Jakarta, CNBC Indonesia - PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) has finished its organizational restructuring in 2017. By digging deep to its pocket, BTPN has completed its voluntary redundancy (PPKS) to support its digital business.
“We allocated a great amount of investment to process the transformation, including the purchase of IT, infrastructure and allocate the operational cost for retraining our employees. The fund for organizational restructuring and operational of our branches reaches Rp 736 billion,” BTPN CEO Jerry Ng said in the company’s press release on Wednesday (Feb. 14, 2018).
“That includes the allocation for those joining the voluntary redundancy as one-time restructuring cost,” he added.
BTPN now owns two digital banking platforms to serve two different segments. The first one is BTPN Wow! which is dedicated for the below-consuming-class consisting of farmers, fishermen, labors, informal workers and micro traders. The second platform is Jenius which is focused on consuming-class segment.
Until December 2017, BTPN Wow! has 4.8 million customers which are served by more than 200,000 agents while the registered Jenius customers reach almost 500,000.
During last year, the company continuously conducted digital innovation on both platforms. At the same time, BTPN has also conducted digital transformation on its other core businesses. The digitalization of the existing businesses covers developing alternative channels, integrating its branch offices, automatization process, IT infrastructure transformation and employee retraining program.
Through the digital transformation, the customer service network has expanded and the quality of service is maintained although the number of branches has reduced. This transformation process will continue until the end of 2018.
Whereas for digital service development, BTPN has invested Rp 832 billion throughout 2017, or up by 36 percent compared to 2016 which was Rp 611 billion.
“We have conducted structured and consistent Innovation and Digital Transformation since 2016 and will continue until the end of 2018. We believe the two strategic initiatives will transform BTPN into a national bank which is the most prepared to adapt and contribute in the digital economy era,” Jerry added.
Due to the 2017 focus, BTPN’s net profit after tax (NPAT) has decreased by 30 percent (yoy) to Rp 1.2 trillion.
“Innovation and Digital Transformation are the strategic investments which will affect our short-term profitability. If we did not include the strategic investments, our profit from our core business still grows by 6 percent into Rp 2.4 trillion,” Jerry said. (dru)
CNBCIndonesia.com / Herdaru Purnomo
Published on 14 February 2018