22 February 2019

Jenius held Co.Creation Week 2019, Cocreation event with Digital Savvy


Jakarta, February 22, 2019 – The collaboration and co-creation with digital savvy that has started since the beginning is an inspiration for Jenius to keep innovating. With the spirit, Jenius held the Co.Creation Week from February 22 to 24, 2019, by featuring hot topics and sources from different disciplines to share their inspiring stories. At the same event, Jenius released the Jenius Financial Study: Indonesia Digital Savvy Behavior2019 with Nielsen.

 

At the end of 2017, Jenius introduced Jenius Co.Create as a place to develop ideas, inspiration and creativity with digital savvy in materializing a better future plan, especially in financial. “The colaboration and cocreation is an important element for Jenius. Therefore the annual Co.Creation Week becomes a special moment for us to share inspiration and exchange ideas with digital savvy in developing the more comprehensive life finance solution in Indonesia. Here, we bring together people from different background and expertise and perspective to interact, inspire and widen their insight,” said Irwan Sutjipto Tisnabudi,Value Proposition & Product Head, Deputy Head of Digital Banking Bank BTPN.

 

The Co.Creation Week 2019 combined three aspects of technology, creativity and finance and wrapped it into a hackathjon competition and Moneymoji design, as well as different class and inspirative workshops. Some prominent figures who attended the event as sources included Sukarela Batunanggar (The Financial Services Authority/OJK Deputy Commissioner), Gábor Benedek (Data Scientist Lynx Analytics) and Alexander Thian (bloggerand social media influencer). The Co.Creation Week 2019 also discussed inspriative topics such as Learning UI/UX, React Native for Beginner, Coding for Parents & Kids, Social Media & Content, How to Manage Financial to Start-up Business, How to Start Business, and Jenius Personal Financial Workshop.

 

During the Co.Creation Week 2019, Jenius also released a study with Nielsen surveyor called Indonesia Digital Savvy Behavior 2019which revealed digital influence to the digital savvy conventional behavior in Indonesia. The study questioned a total of 2,055 respondents in 11 major cities in Indonesia including the Greater Jakarta, Medan, Surabaya and Makassar. “We conducted the study to give a picture on the fast digital transformation including in banking and financial industry. In the study, the digital transformation influence affects all generations and triggers a more dynamic and diversed needs. Therefore, Jenius wants to be present in every decision making process in one’s life as an easy, smart and safe life finance solution so that their lives can be more practical and meaningful,” Irwan said.

 

In the Jenius Financial Study, the digital savvinessis measured on the average apps they use in their smarthone, the time used to access internet per day and the acceptance of customers in digital lifestyle. “This study also reveals that there is a positive acceptance to digital lifestyle in Indonesian people. This is proven by the high acceptance rate in all generation groups namely the Gen Z, Gen Y, Gen X, to the Baby Boomers. The acceptance level can be seen in several digital integrated lifestyle aspects including the way they communicate, enjoy entertainment, do daily routines and managing finance,” saidInggit Primadevi, Associate Director Consumer Insights from Nielsen.

 

The study also revealed the perception on digital banking. A total of 72% consider digital banking as innovative, 61% feel it is reliable, 60% think it is easy and comfortable to use, and 53% consider it safe. The integrated lifestyle, finance and digital elemenets in Indonesian people today give a huge opportunity to present the life finance solution which is thorough and relevant to their needs.

 

“During the year 2018, Jenius has introduced revolutionary features which were made through the cocreation process with digital savvy in Indonesia. We hope the Co.Creation Week 2019 and Jenius Financial Study can be our trigger to keep innovating in developing revolutionary financial services in Jenius and create life finance ecosystem which is more comprehensive in Indonesia,” Irwan concluded.


For further information please contact:


PT Bank BTPN Tbk
Andrie Darusman – Daya & Corporate Communications Head
Telp: 021-30026200
Email: andrie.darusman@btpn.com or corporate.communications@btpn.com

 

Bank BTPN in brief

Bank BTPN is a foreign exchange bank and is a merger between PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) and PT Bank Sumitomo Mitsui Indonesia (SMBCI). Bank BTPN is focusing to serve the mass market segment comprising of retirees, micro-, small- and medium-enterprises (MSME) and mass market; the consuming class segment; and corporate segment. The business focuses are supported by Bank BTPN business units including BTPN Sinaya– a financing business unit, BTPN Purna Bakti– a business unit focusing to serve retirees, BTPN Mitra Usaha Rakyat– a business unit focusing on micro businesses, BTPN Mitra Bisnis– a business unit focusing on serving small and medium enterprises, BTPN Wow!– a financial inclusiveness focusing on the unbanked segment, Jenius– a digital banking platform serving the consuming class segment, and corporate business unit which focuses on serving national, multinational and Japanese companies. BTPN also has a subsidiary namely theBTPN Syariahwhich focuses on serving customers from the mass market. Through the Daya Program, which is a sustainable and measurable empowerment program for the mass market, Bank BTPN regularly gives training and information to improve the customers’ capacity so they can grow and have a chance to live better.